Sunday, June 03, 2007

Time is worth more than money

This column has appeared in The Redland Times, Cleveland, Redland Shire, Queensland, Australia.

THE first year in business often has the status as the most important so special greetings are in order for one of our Fast Find Services community.
Running Errands, the service-oriented firm of Victoria Point’s Louise Denisenko, is about to celebrate its first anniversary.
"Relax … we’ll do it for you" has become the catchcry for the mother-of-two, who has long known the value of time management.
Louise shared some of her observations in a series of articles this year in our Redland lifestyle magazine, d’fine, telling readers, "Time is really more valuable than money."
On the money side of that equation, Louise began a career in foreign exchange banking in the Brisbane CBD and later was a consultant with the Commonwealth Bank in Cleveland.

ONE of her first jobs was in the Queensland Performing Arts Centre function centre and she also worked in recent years at Sirromet Winery.
All her experience came together in her own business, after she saw wider social implications from the business and government trend of "outsourcing".
Louise’s vision of a society making heavier demands on people’s personal, as well as business, time coincided with international recognition of the need for service and a national focus on the work-family-leisure balance.
She says the service support industry has boomed in the United States with a proliferation of firms like hers.
Louise offers dozens of services from simple bill paying and shopping to gathering quotes and organising events.
"At the moment, I have three jobs on the go," she says. "A lady who has gone to Italy for five weeks has employed me to collect her mail, feed her fish, water her plants and check on her house.
"Another lady who has moved from the Gold Coast sought my support for home organisation and sorting a lot of paperwork and files.
"I have also just helped put the finishing touches to Wizard Home Loans’ new office in the Victoria Point cinema complex and I am now organising a business dinner for them."

DESPITE operating a growing small business Louise still manages to get through her own family chores, with husband Michael on shiftwork in IT (information technology). The couple has two children, Emily, 7, and Matthew, 9.
The philosophy of "Nothing is really difficult – every day is different" undoubtedly applies 24/7 in the Denisenko household.

THANKS for joining me to meet the great people in the marvellous community of classified advertising. Classie Corner appears in The Redland Times on Friday.

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