Friday, October 23, 2009

The Classifieds: A colourful new world

(This column has appeared in The Redland Times, Queensland, Australia).

THE doomsday brigade, chanting that newspapers are out of fashion in an internet-savvy world, has a shuttered existence, peering through computer screens into a brave new world and becoming blind to other blossoming beauty.
Just glance around the bright, modern and interesting information package surrounding this column. If you look for opportunities of any sort, the next may be here, whether in a blaze of colours and images – courtesy of the high-tech press at the Fairfax Media Ormiston plant – or simply through one word in small print.
The Classifieds represents a wide range of interests, not only offering a marketplace but creating a special community of sellers, buyers, dedicated readers and browsers.
Yes, folks, you just read a derivative of that 'b' word, 'browse' – straight from the media 'old guard' of publishing on paper.

THE concept of the "browse" did not come from Bill Gates or any other computer techno, or geek, call them what you like.
Many generations have delighted in browsing through their local papers. The way of life existed long before the internet explosion of Windows 95 and will continue probably until the Second Coming (not the name of the next operating system).
The 'onliners' claimed "browse" but no one sought my permission. I can get over the affront with 'one-liners' because the marvellous community of classified advertising in my local paper has never looked better.
My talks with buyers, sellers, employers and service providers indicate strong satisfaction with the results from their notices.

OUR consultants are available to look at instances where the desired outcome has not been achieved, working through relevant factors such as position, pricing, categorisation and general presentation to suggest an action plan to sell or get a message "out there".
You may want to target browsers. The Classifieds' Find Us First page is always a great browse.

FIND Us First 'Accommodation' just put me in touch with Wendy Gardner, proprietor of the Bay Retreat Motel, Redland Bay.
Wendy says a lot of the motel's clientele comes from the local market for family/guest accommodation on special occasions such as weddings and 21st birthdays.
She says the pace of trade is picking up after seasonal factors and the general economic shock. It was interesting to hear the motel hosts a lot of New Zealanders shopping for Redland property.
But Wendy's most important message: "It is amazing how many of the people who come here immediately ask for the local paper."
Well, that's my browse for this week. Thanks for joining me in this marvellous community.

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