Sunday, April 24, 2011

Colourful language of politics and business

Image: Tearout of this column from The Redland Times.

AUSTRALIA can probably thank a prime minister for legitimising the word "boxhead", which has found a new life promoting a Redland business.
Labor's Paul Keating has his place in history as a verbal artist who turned the nation's political debate into a fabulous collection of comic-book one-liners, and his reference to Liberal MP Wilson Tuckey as a “boxhead” is still celebrated as classic Keating-speak.
“Boxhead” apparently started as a reference to German soldiers during or after the two world wars because of the shape of their helmets; at least, that's the view on

VARIOUS online dictionaries say the slang term later came to mean “a stupid person”, the Oxford, claiming to produce “the world's most trusted dictionaries”, still doesn't recognise Keating's authority in using it and seems to consider it unworthy of a definition.
All this was of no concern to Bayside Removals' Steve Rae when he wrote his Trade Services notice, saying: “Don't be a boxhead. Call Bayside Removals instead. We'll do it all for you.”
The artwork with a photograph of a couple wearing cartons over their heads backs up the theme.
Steve didn't need to consult Paul Keating or any dictionary when choosing the wording to get his message across and promise “no gimmicks – just the best rate and quality service”.

STEVE was relaxing on a houseboat on the Gold Coast yesterday during a welcome break from his demanding occupation as Bayside Removals manager.
He has left the management of the firm's fleet of five trucks in the capable hands of sales manager Craig Iselin.
Craig said the exceptional work by three Bayside Removals staff members during the January floods had been a talking point.
The trio had used their semi-trailer to get through the flood at Sherwood and Graceville to evacuate residents and save some property.
A metropolitan newspaper had reported how they had rescued an elderly man who had been swept into the fast-moving current and had clung to a post to save himself from drowning.

CRAIG said the efforts of the three, identified just as Andrew, Wazza and Justin, would be long remembered in the company history.
Bayside Removals not only services the greater Brisbane region but also operates interstate and to other parts of Queensland.

Thanks for joining me to meet the people in the marvellous community of classified advertising.

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